For all 4 weeks (balanced goal), “Pretty isn't a strategy” on Instagram led with 81/100. 4 posts need rework, mostly on retention. Your posts brought 84 enquiries; “Your leads shouldn't wait” alone brought 22. 2 of 13 posts brought none.
“Your leads shouldn't wait” brought 22 of them. Make more posts like that one.
Posts that brought no enquiry
2 of 13
Time and design budget that came back with nothing. First to fix: “Behind the lens”.
Spent on boosting and ads
520
2 paid posts brought 22 enquiries.
Cost per enquiry (paid posts)
24
Compare with what a customer is worth to you.
Watch out: You spent $120 boosting “Make them feel the brand”, a post that scored 23/100. It brought 0 enquiries.
Put that budget behind “Your leads shouldn't wait”, your best lead-bringer, and never boost a post before it has proven itself for free.
Budget that came back with nothing
“Make them feel the brand” — $120 spent, score 23/100, 0 enquiries
What if you change one thing?
Medium confidence · based on 11 posts
Post more each week
across all platforms
4 posts/week across all platforms → 103–118 leads/month (now 81)
Post better
if your average post performed like your top 3
Same 2.75 posts/week at top-3 quality → 140–179 leads/month (now 81)
Rough estimate from your last 11 posts. Extra posts each reach a little less, so the real number is likely between the two figures. More posts only help if they're as good as your average — see Why it worked for what good looks like.
Your Monday WhatsApp
Three wins, three fixes, one big move — straight to your phone
Hi Rima, your weekly Pulse · all weeks
3 wins
Pretty isn't a strategy (9 enquiries)
AI automation: grow ROI (14 enquiries)
Your leads shouldn't wait (22 enquiries)
3 fixes
Behind the lens – Show the result in the first 3 seconds, cut the intro, and tighten edits.
Make them feel the brand. Show the result in the first 3 seconds, cut the intro, and tighten edits.
Results need foundations. Lead with a bold claim or question and end with a comment prompt.
1 big move
Repeat the format of “Your leads shouldn't wait” this week, and stop boosting posts that have not brought an enquiry for free.
84 enquiries from posts, $520 spent, $24 per paid enquiry.
Click HERE to understand the terms
Reach
How many different people saw the post.
Engagement
Likes, comments, shares and saves, out of every 100 people who saw the post.
Watched to the end (retention)
How much of a video people watched, or how far they swiped through a carousel.
Call to action (CTA)
The "what to do next" in a post, such as "Book a call" or "Message us on WhatsApp".
Click rate (CTR, click-through rate)
Out of every 100 people who saw the post, how many clicked the link.
Shared (virality)
How many people passed the post on to others. Shares carry it beyond your followers.
Leads
People who enquired, sent a message or booked a call because of a post.
Score out of 100
One number combining engagement, attention, clicks and sharing, weighted to your goal.
Reel, Story, Carousel
Reel: a short video. Story: a post that disappears after 24 hours. Carousel: a post you swipe through.
POV
"Point of view": a post that shares a personal opinion or take.
Net sentiment
Positive comments minus negative comments, as a share of all comments. Above +50 is very good.
GEO (Generative Engine Optimization)
Making sure AI tools like ChatGPT, Gemini and Perplexity mention and recommend your brand.
Fit (did the platform push it?)
How well a post matched what its app rewards, out of 100. 70+ means the app pushed it to new people; under 45 means it was held back.
Share of voice
Your share of all brand mentions in AI answers, compared with competitors.
Star post vs sleeper post
Your best post next to the one that deserves more reach
Star post
I
★
Pretty isn't a strategy
Instagram · Carousel (swipe post) · Sep 22
81
Sleeper post
I
z
Behind the lens
Instagram · Story (24-hour post) · Oct 8
22
Metric
Star: Pretty isn't a strategy
Sleeper: Behind the lens
Average
Engagement
11.2%
3.2%
6.4%
Watched to the end
81%
31%
55.4%
Click rate
2.6%
0.6%
2.1%
Share rate
4.1%
0.4%
1.9%
Leads
9
0
7
Did the platform push it?
What each app rewarded, in plain words. Tap a post for the details.
Instagram
Shows more people the posts they send to friends, keep watching and save.
LinkedIn
Shows more people the posts they stop to read and comment on, especially in the first hour.
TikTok
Shows more people the videos they watch to the end, rewatch and share.
Facebook
Shows more people the posts that get shared and start real conversations.
YouTube
Shows more people the videos people watch longest, click through and comment on.
4
Pushed: the app showed them to more people, including new ones
6
Held steady: shown mostly to your followers
3
Held back: the app stopped showing them early
Post
Verdict
Fit
Why, in plain words
Do this next
I
Pretty isn't a strategy
Instagram · Carousel
Pushed
96
The app pushed it to new people (fit 96/100).
Make more like this.
I
AI automation: grow ROI
Instagram · Reel
Pushed
85
The app pushed it to new people (fit 85/100).
Make more like this.
T
Strategy with direction
TikTok · Short video
Pushed
80
The app pushed it to new people (fit 80/100).
Make more like this.
L
A fresh perspective
LinkedIn · Founder post
Pushed
79
The app pushed it to new people (fit 79/100).
Make more like this.
I
Ready to stop blending in?
Instagram · Carousel
Held steady
69
The app showed it mostly to your followers (fit 69/100).
Tighten the opening and add a clear call to action.
L
AI workflows that work
LinkedIn · Video
Held steady
67
The app showed it mostly to your followers (fit 67/100).
Tighten the opening and add a clear call to action.
Y
3 ways AI saves agencies time
YouTube · Short
Held steady
60
The app showed it mostly to your followers (fit 60/100).
Tighten the opening and add a clear call to action.
Y
How we automate client reporting
YouTube · Long video
Held steady
57
The app showed it mostly to your followers (fit 57/100).
Tighten the opening and add a clear call to action.
L
Results need foundations
LinkedIn · Static
Held steady
49
The app showed it mostly to your followers (fit 49/100).
Tighten the opening and add a clear call to action.
F
Your leads shouldn't wait
Facebook · Video ad
Held steady
47
The app showed it mostly to your followers (fit 47/100).
Tighten the opening and add a clear call to action.
T
Less noise, more movement
TikTok · Short video
Held back
44
The app stopped showing it early (fit 44/100).
Tighten the opening and add a clear call to action.
F
Make them feel the brand
Facebook · Static
Held back
28
The app stopped showing it early (fit 28/100).
Tighten the opening and add a clear call to action.
I
Behind the lens
Instagram · Story
Held back
27
The app stopped showing it early (fit 27/100).
Tighten the opening and add a clear call to action.
Fit = how well the post matched what its platform rewards, out of 100. Each signal is compared with your best post of the month.
What's new this month
What changed on the apps, what's trending, and whether to act
Platform changes, explained simply
From the platforms' own announcements, checked against your results
Instagram
Original posts reach more people than reposts.
What to do: Film and design your own content. Don't repost other people's clips.
Act now
Instagram
When people send a post to a friend, Instagram shows it to more new people.
What to do: End key posts with Send this to someone who….
Act now
LinkedIn
Posts with a link in the main text tend to reach fewer people.
What to do: Put the link in the first comment, not in the post.
Act now
TikTok
More people now search on TikTok like they search on Google.
What to do: Say your topic out loud and write it on screen in the first seconds.
Test it
Trends worth trying
Spotted across our clients in Lebanon and the UAE
01
Carousels are back
Try: Try one 5 mistakes carousel next week.
02
Founder faces win trust
Try: Try a 30-second talking video with one tip.
03
Arabic + English versions
Try: Add an Arabic caption to your top post this month.
Your 3 moves for next month
Make 2 carousels with a send this to… ending.
Show the best moment in the first 2 seconds of every video.
Move LinkedIn links to the first comment.
WatchWe follow every platform's updates each week.
TestWe try new formats across clients first.
Tell youOnly changes that matter, with one clear action.
How you stack up vs your competitors
You vs similar accounts, same 90 days · public numbers only
Instagram
Account
Interactions
Posts / week
Comments
Video share
You
698
0.8
74
50%
Brightline Agency
443
3.6
31
61%
Pixel & Pitch
740
5.5
52
74%
Northstar Digital
278
2.3
18
38%
LinkedIn
Account
Interactions
Posts / week
Comments
Video share
You
364
0.6
38
33%
Brightline Agency
110
1.9
14
21%
Pixel & Pitch
189
3.0
27
33%
Northstar Digital
80
1.3
9
12%
TikTok
Account
Interactions
Posts / week
Comments
Video share
You
696
0.4
74
100%
Pixel & Pitch
1,484
4.0
64
100%
Northstar Digital
562
2.6
22
100%
Facebook
Account
Interactions
Posts / week
Comments
Video share
You
349
0.4
37
50%
Brightline Agency
99
2.4
11
29%
Pixel & Pitch
150
3.4
19
41%
YouTube
Account
Interactions
Posts / week
Comments
Video share
You
440
0.4
39
100%
Pixel & Pitch
260
1.4
19
100%
Northstar Digital
103
0.7
8
100%
Test it · Upload a reel, see how it'll land before you post it
1 of 6 tests this week
winter-tableInstagram · Tue 3 Nov
Scroll-Stopper Score57/100Fix the hook
Hook 35
Hold 76
Ending 82
About 4 in 10 people will scroll before the hook lands. Fix the first 2 seconds and this reel is strong.
Hold (predicted)
Energy
0:00–0:02PriorityStart the sound at 0:00 — right now it begins at 0:01.
0:00–0:01PriorityPut the hook on screen in the first second: one line, big, high contrast.
0:00–0:01WatchOpen on the face or the product, not on an empty frame.
0:05–0:07WatchAdd one clear call to action in the last 2 seconds (WhatsApp, book, visit).
0:02–0:07GoodPacing works: most people who pass 0:02 watch to the end.
Signals
Visual19
Sound49
Text28
Pacing83
Clarity80
gift-wrapInstagram · Tue 27 Oct
Scroll-Stopper Score86/100Post it
Hook 87
Hold 80
Ending 93
Strong opening. Most people will stay. Post it.
Hold (predicted)
Energy
0:00–0:02GoodStrong opening: the hook lands inside 2 seconds.
Signals
Visual81
Sound85
Text94
Pacing95
Clarity90
Outcome
How it actually went
gift-wrapInstagram · Tue 27 Oct
Predicted 69% · Actual 58%Forecast held ✔
Forecast held: 58% watched to the end vs 69% predicted.
Hold (predicted)
Hold (actual)
Week-by-week trend
Average balanced score per platform. Click a week to open it.
Most improved: Facebook, from 23 to 64
Needs attention: Instagram, from 75 to 22
Weekly leads went from 18 to 24
Next step: put more effort into the rising platform, and fix the falling one first
Audience sentiment
What people said in the comments, analysed post by post
Net sentiment
Positive minus negative comments, as a share of all comments analysed
+50
out of ±100 · 709 comments analysed
Positive 61.5%Neutral 27.4%Negative 11.1%
61.5% of comments were positive and 11.1% negative
What people loved most: “Relatable, saved for later”
Next step: Reply to negative comments within 24 hours. Reply to every negative comment within 24 hours.
Sentiment by platform
Share of positive, neutral and negative comments
Warmest audience: Instagram, net +62
Most critical: Facebook, with 23% negative comments
Next step: keep the tone that works on Instagram and review every Facebook post before boosting it
Most loved
I
Pretty isn't a strategy
Instagram · Carousel (swipe post) · 107 comments
Loved for: “Relatable, saved for later” · 74.8% positive
25% negative. Fix: Reply to negative comments within 24 hours
+17
F
Your leads shouldn't wait
Facebook · Video ad (paid) · 62 comments
22.6% negative. Fix: Reply to negative comments within 24 hours
+23
L
Results need foundations
LinkedIn · Single image · 19 comments
21.1% negative. Fix: Reply to negative comments within 24 hours
+26
Where your audience is
Reach, engagement and leads by market
Share of reach vs share of leads
Markets where the lead share beats the reach share convert best
Share of reachShare of leads
BeirutLebanon
39.1%
26.6%
59K reach · 7.3% engagement · 21 leads
DubaiUAE
23.3%
43%
35.1K reach · 6.3% engagement · 34 leads
Other citiesOther
15.1%
6.3%
22.8K reach · 4% engagement · 5 leads
RiyadhSaudi Arabia
7.8%
8.9%
11.8K reach · 4.9% engagement · 7 leads
JouniehLebanon
7.7%
5.1%
11.6K reach · 6.7% engagement · 4 leads
Abu DhabiUAE
7%
10.1%
10.6K reach · 5.8% engagement · 8 leads
What it means
Takeaways and where to shift budget
Best converter: Dubai brings 43% of leads from only 23.3% of reach
Biggest audience: Beirut with 39.1% of reach, but it converts below its share
Most engaged: Beirut at 7.3% engagement
Next step: put more of the paid budget into Dubai with an offer made for that market, and keep Beirut for brand awareness. Test Arabic and English versions of top posts
Showing up in AI answers (GEO)
GEO means Generative Engine Optimization: how often ChatGPT, Gemini, Perplexity and Google AI answers recommend TellGngr (demo)
Visibility in AI answers
20 buyer questions tested on each of 4 AI engines · latest week, Oct 5
Mentioned in answers
40%
▲ +4 points vs prior week
Linked as a source
15
▲ +2 vs prior week
Share of voice (vs competitors)
22%
▲ +4 points vs prior week
ChatGPTGoogle AI OverviewsGeminiPerplexity
Mention rate went from 26% to 40% over 4 weeks
Strongest engine: Perplexity at 50%
Weakest engine: Gemini at 30%. It favours well-organised pages that other sites link to
Next step: publish clear question-and-answer pages for each service, and get reviewed and listed on the sites AI tools trust (directories, Google Business Profile, local press)
Buyer questions tested
Questions a buyer might ask an AI tool, and whether TellGngr (demo) appears in the answer
